The Benefits of WordPress for Your Business Website

WordPress was first released in 2003 and is now the most popular content management software being used for both blogging and non-blogging websites.

These are some of the reasons WordPress is so popular and why we consider WordPress a preferred platform for your company’s website.

1.  Easy to Use

WordPress is very, very easy to use and has an intuitive interface.  You can quickly add new pages, blog posts, images, etc. to keep your website fresh.  There is very little formatting to do.

For more complex changes, you might still require the aid of a designer or developer, but simple changes like text changes on the pages are far more accessible to the common user.

2.  Manage Your Website from Anywhere

WordPress is browser-based. This means you can login from any Internet connected computer and manage your site.

3.  No HTML Editing or FTP Software Required

WordPress does not require HTML editing or FTP software. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4.  Search Engines Love WordPress Sites

The code behind WordPress is easy for search engines to read and index, so your content is easily found. In addition, each page, post, and image can have its own metadata (keywords, description, and title) so you can implement very precise search engine optimization.

5.  The Design of Your Website is 100% Customizable

With WordPress, the look and feel of the site can be 100% customized to your brands’ colouring and personality and provide a unique experience to your visitors.

6.  A Built-in Blog

WordPress was originally created as a blogging platform so blogging capabilities are built-in and are easy to integrate, should you wish to start adding blogs or articles to your website. This makes your site more dynamic and interactive and allows you to add fresh content on a regular basis.

7.  Extend the Functionality of Your Site with Plugins

Whether you want to add an event calendar, video gallery, Twitter Feed, Facebook Feed, and more to your site, WordPress makes this possible with plugins.  You may need some help installing them, but you can pretty much add functionalities as your site and business grows.

8.  Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. The performance of your site will not be compromised no matter how many pages or blog posts you have on your site.

If your website is not built in WordPress and you are not experiencing these benefits on your current site, you may want to consider switching to a WordPress platform for your company’s website.

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