Online Advertising

Get instant online visibility and generate leads

Using paid online advertising methods can greatly boost the number of leads generated from your website.  Pay-per-click (PPC) advertising is a typical paid for advertising concept, in that you pay for your space, just like you would on a billboard, except that with online advertising channels, your reach is to a much larger audience than just your local street corner and those who drive past.

Benefits of pay-per-click advertising

  • You can instantly get your products or services in front of a large number of potential leads.
  • It is the fastest way to significantly increase traffic to your website.
  • It offers you the ability to pin-point your ideal audience and serve ads only to them
  • You can also target your ads to specific geographies and specific times of the day.
  • You will only pay when someone actually clicks on your ad.
  • Even if they don’t click on your ad, you still get brand awareness because the ad has been presented to them.

Types of pay-per-click advertising

There are different types of PPC available as well.

At Cantaloupe, we specialise in 2 types of PPC advertising, being:

Search Engine Advertising and Social Media Advertising.

We use some of the major pay-per-click marketing platforms that are most commonly used.

 

Search Engine Advertising

For Search Engine Advertising we use: Google AdWords

More than 80% of all searches are done through Google, so Google AdWords is a wise choice for search engine advertising.

Benefits of Search Engine Advertising

Provides targeted traffic – the advertising is keyword driven, so you get high quality leads, because potential leads are finding your ad once they type in specific search words

Gives you first page exposure in Google

And more…
Find out more about Google AdWords here

Social Media Advertising

For Social Advertising we use:
Facebook & LinkedIn

These 2 platforms we have found work well for both B2C and B2B clients, and are 2 of the most popular social media platforms.

Benefits of social media advertising

Unlike AdWords, this advertising is more interest driven, and your ads get presented to people based on an interest set that you choose

You can also select certain demographics, like age and gender

And more…
Find out more about Facebook and LinkedIn ads here

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