Adaptable
Memorable
Universal

How do you get your email newsletter to stand out amongst the 10s of hundreds of emails received every day?

Cantaloupe Digital is a specialist email marketing company that can help you not only with designing, optimising content and sending your newsletters, but also advise you on email marketing best practises to increase your open rates and overall ROI.

What’s in a name?

Cantaloupe —

Pronounced like Antelope in the US and [KAN] + [TUH] + [LOOP] in Britain. But also spanspek in South Africa – ok that’s a completely different word (meaning the same of course) but you start to understand why we love this adaptable and dynamic fruit and how it represents so much of what we do.

Back to us and our name…

“Cantaloop (Flip Fantasia)” is a song by jazz-rap group Us3 from their 1993 album Hand on the Torch.  It features a sample of Herbie Hancock’s song “Cantaloupe Island” It’s FUNKY but at the same time has the makings of a timeless classic. It’s also the inspiration for how Cantaloupe Digital arrived at its name.  It sounded like fun and that’s one thing we want to have when we work with you and help you grow your business.

The Evolution of the Cantaloupe brand

I love our name but it has held some practical implications for me in terms of marketing this name that I would like to share with you:

  • Domain names:  there are a number of ways to spell Cantaloupe and, to ensure our potential clients could find us when they searched on Google, we registered domain names using many variants of this spelling (cantaloop.co.za, canteloop.co.za, cantaloupe.co.za to name a few)
  • Email addresses: couple the domain spelling with an unusual first name and you have to think extra hard to ensure people can contact you.  The result is that many variations of the name ‘Melaina’ have also been set up as email addresses that all forward to me – from the simplest mel@cantaloupedigital.com to the weirdest name I have been called (by someone from Spain on a Skype call) melanina@cantaloupe.digital.com
  • Having a story to tell:  A brand name is an opportunity to tell a story.  The song by Us3 had a great sound and a great name and over the years those roots have evolved into our latest logo which features seeds from the cantaloupe melon.  Seeds grow into bigger plants if tended well and that symbolises what we strive to do for our client’s businesses.

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